Sync Design Studio identified the Kanishk Mehta Man as flamboyant, debonair and possessing impeccable taste. Since the design needed to embody the KM man, the studio customised all furniture—essentially tailoring the store to meet the brief. Arched walls in stucco grey with gold accents, brass and wood shelves along with a pool table provide a stunning backdrop for an exclusive menswear clothing storage and display. To evoke experiential aspects of an international défilé de mode, a central rod display was custom-made to hang clothes in particular while a leopard print carpet was added to facilitate an in-house ramp show whenever required. Suspended from the ceiling, the central rod display also acts as an art installation—compelling the user to consciously notice and experience immersive design. All three elements—the carpet, the ceiling mirror and the central rod display are part of a design strategy that emulates synchronicity in form; essentially making it a ‘form follows fashion’ statement.