EDL’s New Headquarters: A Game-Changer in Redefining the Showroom Experience

Published on July 29, 2024 | by DSGN arcHive

EDL’s $20 million headquarters in Singapore is a stunning architectural marvel that elevates the showroom experience to new heights

Step into EDL’s new $20 million headquarters in Singapore, and you’ll be transported into a realm of design marvels. This isn’t your average office space; it’s an architectural masterpiece that redefines the showroom experience. From its eye-catching 3D facade to the innovative and sustainable design elements inside, every detail is crafted to wow. Since launching in 2002 with just a small team, EDL has skyrocketed to industry prominence. Their new headquarters is a stunning testament to their journey, blending creativity and cutting-edge design in a way that’s truly unforgettable.

We had the pleasure of visiting EDL’s stunning HQ and getting the inside scoop from the company’s directors and second-generation leaders: Daphne, Eleanor, and Desiree, the daughters of Mr. Richard Lim, Group CEO of EDL Pte Ltd. But before we dive into the details, let’s give you a quick peek at what makes this company so special.

About EDL

EDL is the go-to name for High Pressure Laminates in the region. Based in Singapore, they’ve spread their wings to serve architects and designers across Malaysia, Thailand, and Indonesia. Since 2002, EDL has been all about top-notch, design-focused materials. Their laminates, crafted from premium raw materials sourced from Italy, South Korea, Taiwan, and Japan, highlight their commitment to quality. And they haven’t stopped there—EDL now offers Compact solutions for worktops, Module non-combustible wall panels, and Viefe designer accessories. Evolving from laminate carpentry finishes to a full range of interior solutions, their new gallery is the ultimate showcase of how their innovative materials can transform spaces with flair and functionality.

How EDL is Redefining the Showroom Experience

1. An Architectural Destination

Tucked away from the city buzz at 17 Woodlands Terrace, the new EDL headquarters is a must-visit destination. Every corner of the gallery tells a story, inviting you to dive into the creative use of materials and design. This space seamlessly blends form and function, delivering an experience that’s about more than just looks. Whether you’re a design pro or just someone with a keen eye, the innovative displays and carefully curated environments make every visit a truly inspiring adventure.

2. A Narrative Facade

The new EDL headquarters is a masterclass in architectural storytelling, thanks to Formwerkz Architects. The building’s facade unfolds like a 3D storybook, with each section mirroring different chapters of the company’s journey and values. The interlocking architectural volumes symbolize various business functions, while the central stair core—crafted from off-form concrete and metal mesh—draws inspiration from EDL’s laminate catalogue. It’s a bold, guiding feature that leads visitors through the building’s captivating narrative.

3. The Experiential Gallery: Zones of Innovation

Inside this architectural gem, you’ll find a gallery that’s all about sparking creativity and innovation. Set up in different themed zones, each area offers a unique sensory experience that’ll leave you inspired. Let’s dive right in…

Aptico Bar

The star of this space is definitely EDL’s latest Aptico matt laminates, the perfect blend of style and functionality. Dive into a library of pull-out Aptico samples in various shades and textures, and check out a live setup showing how the material can be used. We were absolutely blown away by the oversized lampshade with its whimsical Alice in Wonderland vibe. This space not only showcases EDL’s innovative laminates but also takes you on a fantastical journey where style and practicality come together seamlessly.

Library Space

Step into this amazing space boasting over 900 material options, perfect for workshops, seminars, and all kinds of group events. It’s not just about the vast selection; the setup creates the ideal environment for dynamic and interactive experiences. Plus, you can explore the materials in both physical and digital catalogues to see all the possibilities. This space is a treasure trove of inspiration!

The Canopy

In our opinion, this is the most inspiring space around. It’s like stepping into a serene forest retreat showcasing EDL’s wood decor collection. Pull-out displays let you see laminates in full size, sparking creativity and thoughtful design. Vibrant tables and indoor “treehouses” narrate the story of different laminate collections, from large formats to the latest additions and top sellers. The best part? Light adjustment buttons behind each treehouse let you tweak the lighting to see samples in different conditions. This setup, with full laminate sheets, ensures no surprises during installation and really highlights the potential of EDL’s designs.

The Cavern

The Cavern is a real showstopper, sparking surprise and curiosity with its clever design. Picture glowing caves showcasing abstract laminates that highlight stunning collections of stone, marble, fabric, and intricate patterns. As you wander through, the dynamic lighting makes everything pop, giving you a fresh perspective before you dive back into the rest of the gallery. It’s a brilliantly designed space that not only shows off the beauty of different materials but also provides an engaging visual experience, letting you fully appreciate each collection in its best light.

The Cabin

Step into a modern living setup that perfectly showcases EDL Compact solutions for worktops and backsplashes. As you explore, imagine how seamlessly these products can blend into your own home, combining style and practicality. This engaging display highlights the versatility of EDL Compact solutions, enhancing both functionality and aesthetics. Plus, EDL even hosts cooking demos here to show off the incredible functionality of the materials. It’s a space where everything just clicks!

Module Spa

At Module Spa, discover how Japanese wall cladding materials from EDL Module transform the space into a serene, spa-like oasis. These materials not only enhance the ambiance but also create the perfect setting for relaxation and contemplation. We couldn’t get enough of the stunning mural, which was painstakingly crafted and meticulously assembled by skilled craftsmen. This intricate piece, made from large panels and modular tiles on curved surfaces, showcases nearly the entire module collection. Consequently, it highlights the incredible impact of EDL’s materials in designing a truly calming retreat.

Viefe Studio

Viefe Studio is a must-see for design enthusiasts, featuring a carefully curated collection of designer handles, knobs, wall hooks, and door stoppers. We couldn’t take our eyes off the vibrant wall mural, made entirely from the studio’s own pieces. Viefe Studio shows that thoughtful design details can truly elevate both the functionality and style of your home.

4. Sustainable Design: Creativity Meets Conservation

Sustainability is at the heart of EDL’s design, and it’s on full display at their headquarters and gallery. They’ve repurposed materials in some really inventive ways:

Repurposed Compact Offcuts
EDL’s team worked their magic, turning Compact offcuts into a show-stopping lampshade at the gallery entrance.

Laminate Samples as Ornaments
Old laminate offcuts and discontinued samples got a stunning makeover as suspended ornaments that resemble lush forest foliage.

Sustainable Art Wall
Module panel offcuts were given a second life as a cool art wall. It’s a great example of how discarded materials can be turned into a striking piece, showcasing the magic of creative reuse!

QR Code Mural
Ever explored a QR code in 3D? This wall mural transforms old edgebands into a stunning QR code, blending art and tech in a way that’s both eye-catching and interactive. Also, don’t miss checking out the QR code from the side—it mimics the vibrant rainbow colors of Kueh Lapis, a popular Southeast Asian sweet treat!

EDL proves that sustainability and style go hand in hand!

5. Fostering Creativity and Collaboration

EDL’s new headquarters and gallery are more than just a workspace—they’re a vibrant hub for creativity and collaboration. This regional hotspot not only supports existing markets but also opens doors to new opportunities. It’s a dynamic space that fuels inventive thinking and teamwork, making waves in the world of interior design.

6. The Making of EDL’s Remarkable Showroom

EDL’s story is about more than its impressive 54,000 sqft headquarters and its leading role in the High-Pressure Laminate (HPL) industry. Founded by Mr. Richard Lim in 2002 with a small office and eight employees, the company has thrived under his vision. Now 73, Richard has kept the family legacy alive by naming the company after his daughters—Daphne, Eleanor, and Desiree. With his wife handling finances early on, his daughters now lead key divisions. In just over two decades, EDL has grown to over 250 employees across Singapore, Malaysia, Thailand, and Indonesia, proving how vision and family can turn a dream into a global powerhouse.

Light House: Where EDL's Innovation Meets Timeless Design

If you’re eager to see EDL’s products in action, we’ve got the perfect example for you. Dive into Light House, the stunning home of Daphne Lim, Director at EDL, and witness EDL’s extensive material range in all its glory. Designed by Studio iF, this home highlights EDL’s catalogue with a minimalist palette that beautifully respects the original architecture. The open-plan space is drenched in sunlight from original skylights, showcasing the materials perfectly. The home’s bold curves are celebrated, with custom furniture designed to match these unique shapes. Click here to see how EDL’s products can elevate a space, merging modern updates with timeless architectural charm.

For more information about EDL click here.

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